As people begin to spend more time on Social Media Sites, there breeds more opportunity for us to advertise our companies and business oops.
In order to grow a social network, it is important to engage with the communities within that network through social media.
With social media marketing, you are able to target specific markets for your products and services. This comes in handy when selling products pertaining to a specific niche. You can get the right people in front of your ads. Thus, you will get higher conversions and better metrics for you advertising stats.
For people who’ve just began putting advertisements on social media sites, here’s a review on the advertising systems on Facebook and YouTube. They are pretty similar to other advertising programs on other social media sites.
There are 50 Million users on Facebook right now, but surprisingly, only 50% of active users log into it each given day. The average Facebook user has around 130 friends and has joined around 80 community pages, groups and events. The most awesome thing about Facebook is that 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared around the site each month.
Facebook ads are very affordable to the average marketer. Facebook ads are very similar to other PPC (Pay Per Click) ads you see out there on the web. Here are some tips for advertising on Facebook:
1. Set goals for each ad.
2. Select a target audience.
3. Get your product or service to stand out.
4. K.I.S.S. (Keep it simple stupid… the ad that is).
5. Put a compelling “call to action” in your ad.
6. Be sure to direct your ads to relevant landing pages.
YouTube is the second most popular search engine after Google and has video advertising set to hit 5.7 billion by the year 2014.
In YouTube someone can promote their own video or advertise next to others’ videos. You can advertise directly on YouTube (costly) or you can advertise using Google AdWords. Here’s some tips for advertising on YouTube: buy youtube social shares