Online coaching can be a great fit for people who are looking to get coached without having to travel and pay for the high cost of personal training sessions. Many of the same benefits that people get from working with a PT, such as accountability and help with nutrition and exercise technique are available to online clients.
It is important to note that although your coach can give you guidance, it is ultimately up to the client to make the changes in their life and lifestyle that are needed. Whether this is changing their diet, doing regular workouts or even getting better sleep and stress management techniques. However, a major benefit of coaching is that they provide structure and support with the goal of making it easier for clients to stick with these lifestyle changes.
One of the biggest challenges for new coaches is getting enough traction and experience to grow their business, so they can make it sustainable. The good news is that there are a number of ways that new coaches can build up some experience and social proof before they have to start paying for advertising and marketing. Taking on clients pro bono in exchange for testimonials, offering introductory discounts to your services and creating content that showcases your expertise are all great ways to close this gap.
Another way that many online coaches grow their business is by adding additional products to their service. This can include things like a coaching app which allows clients to schedule coaching sessions and track their progress, as well as a fitness tracking system that syncs with your client’s fitness wearables so that their coach can see the data they are collecting and identify any areas where they need more focus or encouragement.