Every day, people watch one billion hours of video on youtube like and generate billions of views (YouTube, 2019). This is a huge number and it shows that video is a powerful medium. In addition, YouTube is localized in more than 100 countries and available in 80 languages. YouTube also provides users with suggested videos based on the type of video they have already watched and the types of videos that the user has liked in the past.
YouTube is a popular social media that allows its users to share visual data with others worldwide (Warr, 2018). This makes it more attractive and mainstream than other forms of information sharing platforms, such as blogs or magazines. However, the popularity of YouTube has a negative effect on existing legal and socio-cultural or ethical norms. Often, the content published on this platform violates basic rights of users and offends their privacy.
The popularity of YouTube is mainly determined by the interest of its users in visual information (Warr, 2018). However, it is also a platform that is used for performance, entertainment, and communication. YouTubers create different types of videos to attract the attention of their audiences. These videos can range from a simple video focused on a specific topic to a complicated video that includes audio, pictures, and other elements. In order to attract a large audience, YouTubers have to produce videos that are entertaining, interesting, and appealing to the interests of their viewers.
Some of the most popular YouTube video formats are How-to videos, product reviews, and vlogs. These types of videos are very useful for viewers because they provide them with detailed instructions on how to perform certain tasks. In addition, they are an effective way to promote products and services. Product reviews are an important part of any marketing strategy because they allow consumers to read opinions from other users about the quality and value of a product before making a purchase decision.
When writing a YouTube description, remember that it should be written in your brand’s voice and tone. While it is okay to use some keyword research, the focus should be on creating a compelling title and first line that will catch the attention of your viewers. The first line is what will show up in search results and “above the fold” on the YouTube site and mobile app. It should contain the most important keywords and be clear and descriptive without being redundant or keyword stuffing. Also, make sure to include complementary keywords that are related to the initial set of targeted keywords. For example, Sephora’s video description for their green beauty collection uses the primary keyword “eco-friendly” along with the complementary keywords “green,” “earth,” and “zero waste.” This ensures that the video is found by the right users when they are searching for these terms. Also, remember to keep your YouTube description short and concise to avoid losing a viewer’s attention before they click to view the video.