Real estate photography is an art and a business, says professional photographer Jillian Lancaster. She recommends honing your artistic style and creating a business plan to get more jobs.
She also advises prioritising open communication with your clients. This goes a long way with creating trust and building a solid business persona.
Walk Through Video
A video clip can communicate a lot in just a few seconds, which makes it a popular marketing tool for real estate. It can convey the essence of a property, and it’s often more informative than a single photograph. A clever software-as-a-service (Saas) business called VideoPunch has made it easy for real estate agents to include a short film with every listing, and it has become an extremely popular option among agents up and down the country.
Using different lenses to capture rooms and outdoor features of dwellings is important in real estate photography. These lenses will help you to take better photos and make your listings stand out. However, remember that real estate photography is both an art and a business, so you need to develop a style that suits your clientele and enables you to get more business.
Another tip is to avoid using a wide-angle lens that causes distortions in photos. “These can look very unprofessional,” says photographer Crosby Dived. He recommends a focal length starting at 14 mm or 16 mm for real estate photography.
In addition to a high-quality camera, you should also invest in a tripod and extra batteries and backup storage. Real estate photography is a rapidly changing field, and it’s important to stay on top of the latest innovations.
Aerial video is a great way to showcase your property in a professional and engaging manner. It can help you stand out in a competitive market and attract potential buyers. It can also help you save time and money by reducing the number of property viewings required.
A good real estate drone videographer will be able to capture stunning footage of your property and its surroundings, including a birds eye view and close-up shots of the outdoor features. They can also create a tour of the property, highlighting its unique features and showcasing its location. They can also capture footage of the surrounding areas, allowing potential buyers to get a sense of what it would be like to live in the area.
Drone photography is a powerful tool for marketing real estate. It can help you sell your property faster and at a higher price. It can also help you save time and effort by reducing the number of property viewings needed.
We offer a range of aerial services for real estate, commercial and industrial projects. From roof and gutter inspections to insurance quotes for damaged buildings, we can provide detailed and accurate data to help you make informed decisions. We also have a wide range of drones to suit your requirements and can provide high quality photo and video files.
If you are a real estate agent who is looking for creative ways to market properties, a floor plan video might be the perfect solution. It is an effective way to get buyers to visualize the property and can help them determine if it will be a good fit for their lifestyle.
When shooting a real estate floor plan, it is important to declutter the house and remove any personal items. This will make the home look more spacious and allow buyers to respond emotionally to the space. For example, in the living room, you can minimize photos and knick-knacks, clean the kitchen counters, and organize bookshelves. The same applies to the bedrooms — remove clothes and knick-knacks, and clear the desk of clutter.
Another great way to make your floor plans more appealing is by using a color-coded system. This will make it easier for potential buyers to see the different levels of the property and understand how they connect. Moreover, the videos will be more visually appealing and will capture more attention on social media platforms.
It’s also important to note that if you use a drone to shoot your floor plan video, it’s best to avoid windy days. Extremely windy weather can damage the camera’s ability to fly and may result in blurry or choppy footage.
Real estate is a highly visual medium, and buyers expect to see more than photos of potential homes or office spaces. Video is becoming increasingly important in this area, and there are a few things to keep in mind when creating cinematic real estate videos.
For starters, it’s important to understand the three different types of real estate videos. Standard real estate videos typically use a slideshow, while high-end properties and properties with stunning vistas often use a documentary approach.
This style of video can be a powerful tool for real estate agents, as it shows off the property and enables potential buyers to visualize themselves in it. It also includes a call-to-action and the agent’s contact information. However, it’s important to remember that these videos require more work and investment than a standard real estate video.
When filming your video, remember to keep it short. People have short attention spans, and a longer video may cause them to lose interest. A good rule of thumb is to keep your real estate video under three minutes. This way, you won’t waste your buyer’s time. Also, a shorter video is more likely to get seen on social media or in paid advertising campaigns. Real estate videography Christchurch